Company

AMResorts

Project

Secrets To Romance Campaign

Range of Work

Brand identity
Creative direction
Video production
Digital advertising
Graphic design
Web design
UX / UI

My Role(s)

Creative Director

Real romance.

This digitally-focused campaign set out to position Secrets Resorts & Spas as the #1 luxury leisure brand for romance.

The reality of romance isn’t always rose petals. Taking such an angle with the video allowed us to connect with the target audience through relatable, real-couple discussions.

A reach of 4.3 million potential guests were reminded, through the efforts of the campaign, that they need to take time for themselves and experience romance at Secrets Resorts & Spas.

Secrets to success.

Paid advertising was a key component to the success of the Secrets to Romance Campaign. This campaign allowed us to engage the target audience through look-alike modeling with brand imagery as well as more relatable imagery. Using this tactic, potential guests were brought to our landing page to engage in viewing the video, sharing their story on social and booking their stay at Secrets Resorts & Spas. The campaign generated 552 bookings and over $1.4 million in revenue.