Company
La Cava Kitchen & Bar
Project
La Cava Kitchen & Bar
Brand Experience
Range of Work
Brand identity
Creative direction
Graphic design
Photo session art direction
Interior design consultation
Social media marketing
My Role(s)
Creative Director
An appetite for building
an immersive brand.
La Cava Kitchen & Bar is a high-end indoor and outdoor restaurant located in Punta Cana, Dominican Republic. The flavors of the Dominican and international favorites are blended with a nightly vibe of live local music to create an elegant, and energetic, immersive dining experience.
To compete with the growing competition in the destination of Punta Cana, the brand's visual experience was fine-tuned to immerse and engage customers at the restaurant and through social media marketing.
Capture the creation.
Video was introduced to the social media channels to bring the user into the experience of the attention to preparation that goes into each delicacy at La Cava Kitchen & Bar. Equally, the photography was elevated to showcase the details of the dishes.
By implementing more immersive content, the engagement rate was increased by an average of 31%.
Photo credit: Tabosky
Create a chic atmosphere.
To align the brand's style, decor accents were added to the interior space of the restaurant to pull together the experience. On the exterior windows, the logo was applied and paired with a dimmed lighting inside the restaurant to provide an elegant visual of the brand mark.
Decor application by Elsa Ramirez.
Giving a classy character to the menu.
The menu of La Cava Kitchen & Bar is filled with unique and savory dishes that needed a design to match its. To match the brand identity, the menu was simplified to use only ink black on a white background, and the placement of hand-drawn illustrations gave it a customized touch.
