Company

Lindt at Philadelphia Premium Outlets

Project

Lindt Signage

Range of Work

Graphic design
Photography
Copywriting
Print production

My Role(s)

Graphic Designer
Copywriter

Signage with taste.

As soon as you enter a Lindt chocolate store, you are greeted not only with an aroma of chocolate but with the visual of chocolate in product and visual merchandising form.

Clarification of the shopper’s browsing is key as a chocolate advisor is not able to be with the customer during the entire process when a store is full of people. Design of visual merchandising that is legible and works visually with an ever-changing store floor plan and seasonal products is essential to securing the sale.

Takeaway the conversation.

Takeaways at the counter for placing in the customer’s bag are another tactic to assist checkout conversation and bring the business back. With a product perfect for corporate gift giving, conversational marketing pieces help to build business to business client relationships.