Company
AMResorts
Project
Adobe Experience Manager Implementation
Range of Work
Creative direction
Project management
UX / UI
My Role
Creative Director
Business Project Manager
Stability and scalability.
With the company's rapid growth in not only the US market, but also multiple international markets, a solution needed to be implemented that allowed for the scalability, security and stability of the website presence of AMResorts. After building the ROI case and pitching the project to the Executive Team, the need was confirmed and the effort to re-platform 56+ websites in the Adobe Experience Manager content management system began.
Website availability is key.
Partnering with the IT Department, we navigated how to cutover the company’s websites to a web server that would be structured for the Adobe Experience Manager content management system, support an increase in website traffic and provide a secure and stable environment for the company’s growing website presence.
Go global and be efficient.
Managing, successfully, multi-market and multilingual websites independently was not only inefficient, but often resulted in inaccuracy. Utilizing the multi-market capability of Adobe Experience Manager and a memory-based translation plug-in kick started the establishment of a process that provided faster speed to market and alignment for a company that was rapidly expanding internationally.