Company

AMResorts

Project

Breathless Brand Identity

Range of Work

Brand identity
Creative direction
Video production
Digital advertising
Graphic design
Web design
UX / UI
Print production

My Role(s)

Creative Director

A socially sophisticated brand.

What is socially sophisticated? This was defined with the launch of a resort brand that offered a cutting edge social atmosphere — but geared towards a sophisticated audience.

We quickly navigated the need to drive home the luxury aspect of the brand to capture the clientele we were looking for which was the lead driver of its re-positioning.

The concept of Unlimited-Luxury® for the socially sophisticated adult was pitched to the Executive Team and launched into the market to bring the right guests to the resort.

Bringing the atmosphere to the website.

When working with a brand such as Breathless Resorts & Spas, it’s essential to connect the on-property experience with the website. After all, you don’t want a guest looking for peace and quiet on vacation to end up by the pool with a DJ turning up the music.

The website featured key components and pages that highlighted the social aspects of the brand including an events calendar and celebrations. Additionally, imagery featuring groups of people and energizing entertainment was given prominence in the website redesign to promote the social vibe — all while maintaining an overall chic look and feel.

Social style.

Paid advertising and video were key marketing initiatives for this social brand. Breathless Resorts & Spas was a brand that utilized these tools to build brand awareness. In 2017, the annual spend on paid advertising for Breathless Resorts & Spas resulted in an 8:1 return on investment.

Trendsetting touches.

Traditional signage design was not the direction we wanted to take on the properties with this brand. Each restaurant and bar was represented by chic, eye-catching logo signage to pull the trendiness of the brand together.

Brand identity that leaves you breathless.

Breathless Resorts & Spas is a sophisticated, social resort with the perfect balance of energy and relaxation for its guests. The brand identity is captured through the use of vibrant colors balanced with modern typography and images. An edge is given to the brand by using angles to accent the page layout.