Company

AMResorts

Project

I Am Now Campaign

Range of Work

Brand Identity
Art direction
Digital advertising
Graphic Design
Web Design
Print Production

My Role(s)

Graphic Designer

Give a brand personality.

Hello, I Am Now. To bring Now Resorts & Spas to life, we introduced the brand in a campaign that gave it personality.

As a family-oriented resort brand that offered an environment that fits the vacation desires of multiple generations, we connected that with moments in the life of potential guests allowing them to picture their family vacation — including their kids enjoying it, a moment of relaxation or even their big day.

Create consistency.

A campaign doesn’t only live in one marketing piece. It will connect it’s message as a consumer journey’s with the brand. For the I Am Now campaign we put this into practice by integrating the messaging into the brand’s website.

Connect and capture.

Through paid advertising the right message can be delivered to the right audience. Using look-alike modeling, we targeted potential customers with engaging imagery and concise messaging to connect and capture their interest.

Talk about it.

The “I Am” concept was implemented on Now Resorts & Spas social channels to get potential and past guests talking about the campaign.

Each resort featured a different phrase on its Facebook page cover that helped bring the campaign together.