Company

Majestic Resorts

Project

Majestic Resorts Brand Evolution

Range of Work

Brand identity
Product development
Creative direction
Photography art direction
Graphic design
Print production
Project management

My Role(s)

Brand Director

Making a Majestic brand.

For more than 15 years, Majestic Resorts has established an exceptional all-inclusive vacation experience in the Caribbean at the resort level by providing guests exclusive, personalized service from the moment they arrive at the resort.

But it’s brand identity did not exude the luxury of this level of top notch all-inclusive service — lobster included, dedicated butler service, and more. To achieve a look, that matched the elegance of the product, the logo was simplified and color adjusted to resemble more Ruby than red.

Additionally, the logo was evolved to establish resort brands and sub-brands as the company expands into a second travel destination.

Elevating the guest experience.

A brand isn’t elevated only by changing the logo. The brand evolution needs to be applied to various touch points that will be encountered during the guest’s experience.