Company

AMResorts

Project

Logo Development

Range of Work

Brand identity
Creative direction
Logo design

My Role

Graphic Designer

Symbolize and summarize.

As best said by Saul Bass, “symbolize and summarize.” Working with six brands (and a few in the pipeline) provided the opportunity to develop logos for each individual brand’s personality — yet, the challenge of thinking of how to represent AMResorts as an entity. 

From the logo of the brand itself to the logos designed for resort restaurants or bars, each visual mark held the responsibilty of representing the brand and clarifying the product.

Think smart and design a vivid symbol.

This mark was designed to represent a new resort brand in the Caribbean. To capture the seaside getaway concept, the ocean mark is shaped in a “V” symbolic to the brand name, Vivid Resorts & Spas.

The sky is the limit, but think application.

Sky Bar & Sushi allowed the opportunity to work with lighting effects and opacity. Thinking about the application allowed the luxury of this logo to come to life.

Make a lasting impression.

The logo plays a key role in establishing an impression of the product. Impression™ represents the luxury of artfully designed suites in the Riviera Maya complete with stunning ocean views, personal butler service and access to a kitchen with a chef ready to satisfy any culinary craving.